SavsMedia: Web Design & SEO Company Charlotte NC

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signature Lawn & Landscape

Client

Signature Lawn & Landscape

Date

November 2022

Service

Full Growth Package

Budget

$8,500

Supporting Data

Client Testimonial

“I am absolutely thrilled with the exceptional work of this media and marketing team! Their creativity, professionalism, and attention to detail are second to none. They seamlessly transformed our ideas into captivating campaigns that exceeded our expectations. Their strategic approach and timely execution ensured that our brand gained the visibility it needed. Working with this team has been an absolute pleasure, and I can confidently say that they deserve every bit of praise for their outstanding efforts. Five stars without a doubt!”


— Trustpilot Review, August 07, 2023

Key Takeaways

  • Establishing a Professional Online Presence is critical for local businesses looking to rise above the competition and generate more leads.
  • Branded, User-Friendly Websites and consistent SEO efforts can drive enduring results, with or without ongoing management.
  • Local SEO & Social Media Management work in tandem to connect with the right audience and build a strong reputation.

Client Overview & Challenges

Signature Lawn & Landscape is a Charlotte-based landscaping company that struggled to stand out in a very competitive market. Before partnering with SavsMedia, they faced several roadblocks:

  1. No Online Presence
    • Relied on a small Instagram following (about 50 followers), with no professional website or consistent digital footprint.
  2. Lack of Branding
    • Had no cohesive brand identity, making it difficult to differentiate themselves in the Charlotte area.
  3. No Lead Flow
    • Absence of organic leads and limited online visibility meant inconsistent business growth.
  4. Low Search Engine Rankings
    • With no SEO strategy, prospective clients couldn’t easily find their services online.

The Strategy

To help Signature Lawn & Landscape build a strong online presence and attract more customers, SavsMedia rolled out a comprehensive digital marketing plan, including web design, branding, SEO, and social media management.

1. Website Design & Development

  • Custom WordPress Site
    Developed a custom WordPress website with Elementor for full flexibility, ensuring rapid load times (average 1.3 seconds on the homepage).
  • Mobile-First Approach
    Prioritized mobile responsiveness, targeting the 60–80% of site visitors who browse on mobile devices.
  • Conversion Optimization
    Strategically placed calls-to-action (CTAs), user-friendly forms, and engaging visuals to convert website visitors into leads.

2. Local SEO & Google Business Profile (GMB)

  • Keyword Strategy
    Identified and targeted high-impact keywords like “landscaping Charlotte NC,” “lawn care Charlotte NC,” and “hardscaping Charlotte NC.”
  • On-Page SEO
    Optimized meta tags, site content, and images, making the site more visible to search engines.
  • Google Business Profile Optimization
    Set up and enhanced the client’s GMB profile, leading to better local search visibility.
  • Directory Listings
    Secured hundreds of authoritative directory listings to improve backlink quality and help the client rank higher for local searches.

3. Branding & Design

  • Logo Creation
    Crafted a fresh, professional logo that accurately reflected the company’s values and services.
  • Consistent Brand Identity
    Established a coherent color scheme, typography, and design language to reinforce brand recognition across all digital channels.

4. Social Media Management & Meta Ads

  • Engaging Content Strategy
    Curated project highlights, landscaping tips, and educational posts to increase followers and drive interactions.
  • Targeted Meta (Facebook) Ads
    Launched campaigns designed to reach local homeowners in need of landscaping services, effectively turning social traffic into leads.

The Results

By implementing these strategies, SavsMedia helped Signature Lawn & Landscape transform into a recognizable and in-demand brand in the Charlotte market.

  1. Top 3 Search Engine Rankings

    • Achieved first-page positions for priority keywords like “landscaping Charlotte NC” and “lawn care Charlotte NC,” driving consistent organic traffic.

  2. 500% Increase in Organic Traffic

    • A dramatic rise in website visitors, translating directly into more high-quality leads.

  3. 50–80 New Leads per Month

    • Steady lead generation via the optimized website, Google Business Profile, and social media efforts.

  4. Stronger Brand Visibility

    • Cohesive branding and active social media presence significantly increased recognition in the local market.
    • Positive online reviews further solidified their reputation and client trust.

  5. Long-Term Stability

    • Even after switching to a different provider, the website and Google listing continued ranking highly, showcasing the lasting impact of SavsMedia’s SEO work.

Ready to Transform Your Service Business?

If you’re ready to boost your online visibility, outrank the competition, and turn visitors into paying customers, SavsMedia can help. Contact us today for a free consultation and discover how you can achieve long-term success—just like Signature Lawn & Landscape.

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